Author Archives: Danielle

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  Does Your Brand have Credibility?

  Posted on February 7, 2013 by Danielle in Graphic Design, Marketing.

  I am often curious how successful the neighborhood tax preparation centers are with their marketing practices this time of year. We turn every corner to see bright colored flags, balloon, or my favorite, dancing street solicitors dressed as the Statue of Liberty. And if it is attracting traffic, who are these people they are attracting? [...]

  Post Tagged with aec marketing, branding, construction marketing, cre marketing, graphics, Marketing
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  Are you Chasing Demand or Creating Demand?

  Posted on July 18, 2012 by Danielle in Business Development.

  Many AEC firms have found success determining where the demand is and putting time and resources into positioning their team as a frontrunner in that particular market. Other firms have chosen to save themselves the frustration of the competition and the cyclical nature of the demand-driven business model and opted to spin their marketing efforts [...]

  Post Tagged with business development, client relationships, communication, construction marketing, cre marketing
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  The Truth Helps Book: Qualifications-Based Selection From the Owner’s Perspective

  Posted on February 6, 2012 by Danielle in Training.

  The shift from low bid or fee-based work to qualifications-based selection to win publicly-funded projects was quite an adjustment for many architectural, engineering and construction firms. This shift, however, has taken place over the last decade and is now a significant procurement method for most states. Whether it is termed CM-GC or CMAR, these Alternate [...]

  Post Tagged with aec, Alternative Delivery Method, architects, CMAR, general contractor, interviews, presentation, proposals, rfp/rfq
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