Forward-thinking business owners in the construction, design and real estate industries know that many of today’s successful marketing strategies rely on the Internet. These include social media campaigns, online advertising, link building and search engine optimization, also referred to as SEO. Of the multitude of Internet marketing strategies that are out there, SEO is one of the most widely used, and for good reason. When done properly, SEO can get your website’s targeted keywords placed at the top of search engines such as Google, Yahoo and Bing.
The Importance of Keywords
Let’s say you own a construction company in Phoenix, Arizona, which has the sixth-highest population in the US and is home to many construction, design and real estate companies. One example of a keyword or long-tail keyword phrase you may want to optimize on your website is “construction company phoenix.” When prospects search this phrase, you want your company to end up on the first page of the search result, preferably at or near the top. Placing on the top of a search results list could be very advantageous for your company. Companies that are ranked near the top are more likely to be chosen by customers, therefore driving more business and increasing sales.
There is a whole host of things that play a role in your organic SEO rank, and it starts by having a fully optimized website. Whether you’re company is in a large metropolitan market like Phoenix or a small town in the Midwest, SEO can be a daunting task. That’s why you should consider using an experienced marketing company that specializes in online brand-building and website optimization. Other strategies that are needed to help improve your SEO and drive web traffic include creating backlinks (establishing links to your website from other websites), press releases, building out and regularly updating your company’s social media channels, and maintaining a blog with all-original content that is relevant to your business and intended audience(s).
The ABC’s of PPC
The final piece of the online marketing puzzle is Pay-Per-Click (PPC) advertising. With PPC advertising, you create small ads that promote your business and place them on search engines. Each time the ads are clicked, you are charged a set price. When users click on your PPC advertisement, they can be directed to a page on your website that is relevant to the content in the ad. PPC advertisements can be very successful for bringing in new business leads and are meant to work hand-in-hand with SEO.
This blog post was written exclusively for Small Giants by equipment leasing company Balboa Capital.