First impressions matter – and in the AEC/CRE industry, that couldn’t be truer. For many attendees, your trade show signage is the first introduction to your company. You want to grab their attention and give them a reason to stop at your booth. Why Trade Shows Matter for AEC/CRE Trade shows offer something digital marketing […]
How to Maximize Your Presence at AEC/CRE Trade Shows Read More »
Understanding Environmental Graphic Design Environmental graphic design transforms a space into an immersive experience that captivates users. By integrating architecture, graphics, branding, wayfinding, and lighting, it sparks a positive reaction from the guest. This combination not only guides people through the space but also creates an emotional connection, enhancing their journey and leaving a lasting
Visual Identity in Spaces: The Impact of Environmental Graphic Design Read More »
Websites have long been a cornerstone of business marketing and brand awareness. Today, they not only enhance credibility but also generate leads and reach a wider audience through effective search engine optimization. However, the question remains: what truly makes a website stand out? We spoke with Patrick Kuhl, an expert in user interface and web
The Foundations of Effective Web Design Read More »
What is Digital Marketing? Digital marketing encompasses the promotion of brands through various digital channels like websites, social media, search engines, email, display ads, podcasts, and videos. This approach allows businesses to target specific audiences and demographics, resulting in higher-quality leads with a higher conversion rate. Companies that shift their marketing budgets from traditional media
The Power of Digital Media Read More »
As part of their monthly Mind Share activity, the design team attended the class, Getting Started with ProCreate, at the Apple Store in Scottsdale. Beginning with a photograph, Apple associates demonstrated how to follow the contours of a portrait with Apple Pencil. The Small Giants’ designers practiced using different digital drawing tools to create a sketch,
Small Giants’ Design Team Attends ProCreate Class Read More »
The design team recently took a print tour of Prisma Graphic, located in Phoenix. The team’s visit was oriented around the objective of sparking their creativity for the variety of print offerings that exist. On the tour, Small Giants’ designers had the opportunity to see production in action. Kaitlyn Boyd, Junior Graphic Designer and tour organizer
Branding is not simply your tagline or logo, but lives out in every aspect of your company from colors to core values. If you want your brand to make a real, lasting connection with clients and prospects, tell stories instead of pushing generic content. This approach to content creation gives your brand heart and allows
Where Does Your Brand Live? Read More »
Small Giants, LLC has hired Margaret Kinsey as design and marketing coordinator to support the creative team with graphic design needs for digital and traditional marketing collateral. Margaret will also work with the marketing team to develop compelling proposals for clients. “Margaret’s hands-on industry experience brings a unique blend to the marketing and design teams
Small Giants Expands With Design and Marketing Coordinator Read More »
You may be familiar with .JPG and .PDF, but do you understand what designers are talking about when they start referring to other digital file formats such as .EPS or .SVG? A file can be identified by its extension, such as [filename].PDF. Our Small Giants Creative Team wants to ensure you are comfortable talking with
Your CRE Design Print File Guide Read More »
Brand standards are crucial for every company from small mom and pop shops to large corporations. A guide helps internal personnel, consultants and vendors know how to properly use the company’s logo, colors and style. A brand standards guide can be as simple or elaborate as a company needs. The bare minimum should include the logo and
Why CRE, A/E/C Companies Should Have Brand Standards Read More »