Marketing

The Foundations of Effective Web Design

Websites have long been a cornerstone of business marketing and brand awareness. Today, they not only enhance credibility but also generate leads and reach a wider audience through effective search engine optimization. However, the question remains: what truly makes a website stand out? We spoke with Patrick Kuhl, an expert in user interface and web

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Event Planning in the Industry

Event Planning is Crucial   Hosting events is essential for companies in the ACE and CRE industries for several reasons. Events offer a platform where professionals can network, form partnerships, and cultivate relationships in a neutral setting. They provide opportunities for industry experts to showcase their knowledge and achievements, attracting potential clients, investors, and stakeholders. Seminars

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Becoming Award Winning

Why Awards are Essential  Industry awards are essential across all sectors, serving as a cornerstone for achieving industry recognition and creating brand awareness. By securing awards, companies can significantly enhance their competitive edge and foster greater client, employee and partner confidence. The visibility gained from awards can attract new talent, retain existing clients and play

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An Exclusive with Small Giants’ Margaret Kinsey on AEC Arizona and Pursuits in the Industry

Welcome to our exclusive Q&A session with Margaret Kinsey, a prominent figure in the world of architecture, engineering, and construction (AEC). As the Director of Design and Pursuits at Small Giants, Margaret is a seasoned professional who brings a wealth of knowledge and experience to the table. With a background in marketing at an architecture

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Brand Journey: Having an Impactful, Comprehensive Brand

Overview of Brand Journeys A brand journey represents the evolution of a brand, highlighting its growth and ability to stay relevant and engaging for its clientele. This journey enables brands to maintain their influence within fluctuating market conditions. It revolves around the way a brand expresses its foundational values, vision, and mission, fostering a deep

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Augmented Reality vs Virtual Reality  Augmented Reality (AR) merges the digital world with real-world elements, enabling users to control their presence within the environment. In our industry, AR offers advantages by facilitating individualized learning and constantly enhancing the efficiency of a wide range of applications, which can be easily shared over long distances. While AR

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Learning and Development Learning and Development (L&D) is a highly effective process that plays a crucial role in enhancing employees’ skills, knowledge, and capabilities, which in turn leads to improved performance in the workplace. L&D programs offer companies a platform to introduce and cultivate a wide range of technical and soft skills. These skills can be

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Public relations (PR) is the practice of managing and maintaining a positive public image for a company, individual, or organization. PR involves building relationships with media outlets and other key stakeholders by using various communication channels to shape public perception and brand narrative. This blog outlines how public relations is used in the commercial real

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