Marketing Tips

Visual Identity in Spaces: The Impact of Environmental Graphic Design 

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Understanding Environmental Graphic Design  Environmental graphic design transforms a space into an immersive experience that captivates users. By integrating architecture, graphics, branding, wayfinding, and lighting, it sparks a positive reaction from the guest. This combination not only guides people through the space but also creates an emotional connection, enhancing their journey and leaving a lasting […]

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Elevating the State of Your Company

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Aligning Your Vision  Creating a strategic plan is imperative for making key decisions for your company. It is crucial to communicate these initiatives effectively not only to your team, but the overall company. All-hands company meetings provide an excellent opportunity to share these updates, align your organization, and elevate the State of Your Company yearly

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Blueprint for Growth: Strategic Planning for the New Year

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Reflecting on Previous Years  Strategic planning is a crucial process that sets companies up for long-term success. The first step in effective planning is to analyze past performance. Reviewing the trends and challenges that influenced your industry and markets in the previous year provides valuable insights for navigating future deals and seizing opportunities with both

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The Foundations of Effective Web Design

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Websites have long been a cornerstone of business marketing and brand awareness. Today, they not only enhance credibility but also generate leads and reach a wider audience through effective search engine optimization. However, the question remains: what truly makes a website stand out? We spoke with Patrick Kuhl, an expert in user interface and web

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Event Planning in the Industry

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Event Planning is Crucial   Hosting events is essential for companies in the ACE and CRE industries for several reasons. Events offer a platform where professionals can network, form partnerships, and cultivate relationships in a neutral setting. They provide opportunities for industry experts to showcase their knowledge and achievements, attracting potential clients, investors, and stakeholders. Seminars

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Becoming Award Winning

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Why Awards are Essential  Industry awards are essential across all sectors, serving as a cornerstone for achieving industry recognition and creating brand awareness. By securing awards, companies can significantly enhance their competitive edge and foster greater client, employee and partner confidence. The visibility gained from awards can attract new talent, retain existing clients and play

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An Exclusive with Small Giants’ Margaret Kinsey on AEC Arizona and Pursuits in the Industry

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Welcome to our exclusive Q&A session with Margaret Kinsey, a prominent figure in the world of architecture, engineering, and construction (AEC). As the Director of Design and Pursuits at Small Giants, Margaret is a seasoned professional who brings a wealth of knowledge and experience to the table. With a background in marketing at an architecture

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Brand Journey: Having an Impactful, Comprehensive Brand

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Overview of Brand Journeys A brand journey represents the evolution of a brand, highlighting its growth and ability to stay relevant and engaging for its clientele. This journey enables brands to maintain their influence within fluctuating market conditions. It revolves around the way a brand expresses its foundational values, vision, and mission, fostering a deep

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