Welcome to our exclusive Q&A session with Margaret Kinsey, a prominent figure in the world of architecture, engineering, and construction (AEC). As the Director of Design and Pursuits at Small Giants, Margaret is a seasoned professional who brings a wealth of knowledge and experience to the table. With a background in marketing at an architecture […]
Overview of Brand Journeys A brand journey represents the evolution of a brand, highlighting its growth and ability to stay relevant and engaging for its clientele. This journey enables brands to maintain their influence within fluctuating market conditions. It revolves around the way a brand expresses its foundational values, vision, and mission, fostering a deep
Brand Journey: Having an Impactful, Comprehensive Brand Read More »
Augmented Reality vs Virtual Reality Augmented Reality (AR) merges the digital world with real-world elements, enabling users to control their presence within the environment. In our industry, AR offers advantages by facilitating individualized learning and constantly enhancing the efficiency of a wide range of applications, which can be easily shared over long distances. While AR
Learning and Development Learning and Development (L&D) is a highly effective process that plays a crucial role in enhancing employees’ skills, knowledge, and capabilities, which in turn leads to improved performance in the workplace. L&D programs offer companies a platform to introduce and cultivate a wide range of technical and soft skills. These skills can be
Public relations (PR) is the practice of managing and maintaining a positive public image for a company, individual, or organization. PR involves building relationships with media outlets and other key stakeholders by using various communication channels to shape public perception and brand narrative. This blog outlines how public relations is used in the commercial real
