Bouten Construction: Building a Legacy with Strategic Marketing
Marketing Plan and Strategy Review | Anniversary Campaign | Collateral (Brochures) & Brand Guide | Website | Social Retainer | Videos | Proposals
04.
Overview
Bouten Construction reached out to Small Giants in mid-2024, impressed by a prior partnership nearly a decade earlier. With a new marketing team and their 80th anniversary approaching, Bouten sought a strategic marketing plan and guidance on marking this milestone. Small Giants worked alongside Bouten as consultants, holding bi-weekly meetings to discuss goals, refine their messaging, and plan the anniversary campaign.
Marketing Plan
Website
Proposal Development
Videography
Refining Brand and Strategy
To modernize Bouten’s brand, Small Giants developed a brand guide featuring refreshed colors, versatile typography, and custom graphic elements. This update balanced the firm’s longstanding reputation with a contemporary feel, ensuring consistency across projects like brochures and their website. The overview brochure emphasized Bouten’s 80-year history through a visually engaging timeline and highlights of the firm’s innovative contributions to the industry. This design approach made the content approachable and memorable while reflecting Bouten’s core strengths.
Bouten Construction is a firm that had endured negative experiences with prior web development companies, so they entered the process of redesigning their website with a high level of skepticism. The Small Giants team proactively addressed client concerns by first focusing on functionality and then focusing on design. The finished site combined intuitive navigation with polished visuals, showcasing Bouten’s expertise and community ties. To further strengthen local engagement, Small Giants produced videos filmed in Spokane, capturing recognizable locations and project highlights. These videos reinforced Bouten’s identity as a community-focused company and left a lasting impression.
Collateral design
Social Media
Branding
Building a Legacy
The anniversary campaign introduced a six-month social media effort to complement other initiatives. Small Giants trained Bouten’s team to manage these platforms independently, ensuring sustainability. This phased approach empowered Bouten to engage with their audience more directly while keeping their marketing aligned with long-term goals. Through tailored strategies and a focus on collaboration, Small Giants helped Bouten celebrate their legacy and position themselves for continued growth.
