Cannon & Wendt Electric Co.
Brand Refresh | Website | Ads | Social
05.
Overview
In 2019, Cannon & Wendt Electric, a trusted name in electrical contracting, partnered with Small Giants during a leadership transition and the celebration of their 75th anniversary. The collaboration began with the development of a strategic marketing plan to navigate this critical period. Small Giants refined the company's branding by modernizing their iconic logo while preserving its approachable identity and creating a commemorative logo for the milestone anniversary. This foundation supported a cohesive strategy to highlight Cannon & Wendt’s history and position them for future success.
Brand Refresh
Website
Ads
Social
Marketing and Social Media Execution
Small Giants expanded the partnership by refreshing Cannon & Wendt’s online presence, crafting a modern website with regularly updated sections, including a careers page and acquisition news. A blog feature allowed them to share thought leadership and company updates. The team also implemented an ad campaign that spotlighted key projects and celebrated the people behind the work. Running in targeted publications, these ads enhanced visibility and reinforced the company’s reputation within the industry.
Social media efforts centered on amplifying Cannon & Wendt’s pillars—client relationships, community involvement, and company culture. Small Giants designed updated templates, created graphics, and developed content to engage audiences while maintaining brand consistency. Monthly strategic meetings and bi-weekly production sessions ensured alignment with Cannon & Wendt’s goals. During the pandemic, the approach adapted to include a reimagined ad campaign and hosting a virtual holiday party to keep traditions alive.
Celebrating Tradition & Growth
A unique highlight of the collaboration was a custom mural installed at Cannon & Wendt’s office. This artwork celebrated the company’s major projects and history with playful illustrations, including nods to internal jokes and significant moments. A timeless company overview animation was also developed, presenting their growth and core values at a national electrical contractor convention. These creative initiatives showcased Cannon & Wendt’s legacy and underscored their leadership in the field.
Through strategic planning, creative design, and consistent collaboration, Small Giants helped Cannon & Wendt Electric navigate change while strengthening their brand and market position.
