Phoenix Rising Investments and The Common
Strategic Planning | Website | Social Strategy | Photography | Paid Ads | Press Releases
02.
Overview
Phoenix Rising Investments (PRI) approached Small Giants seeking a fresh approach to property marketing for their luxury apartment community, The Common, in the Biltmore/Arcadia neighborhood. Frustrated with underperforming marketing efforts, PRI relied on Small Giants to craft a strategy that would elevate their property’s visibility and appeal.
Brand Management
Property Marketing
Photography
PRI & The Common
To begin, Small Giants organized a focus group with representatives from The Common’s target audience. This session revealed key insights about tenant preferences, rental expectations, and perceptions of the current marketing materials. Armed with this feedback, the team revamped The Common’s website, improving usability and search engine optimization (SEO). New photography and messaging were developed to highlight the property’s modern amenities and desirable location, while a unifying tagline was introduced to anchor all marketing efforts.
Website
Social Media
Paid Ads
Paid Ads
In addition to the website, Small Giants refined The Common’s social media presence with a strategic content plan and targeted advertising campaigns. The results were immediate: ad performance metrics improved dramatically, achieving more than double the clicks and four times the impressions within a month—using half the previous budget. Press releases amplified the reach of these efforts, driving further interest in the community.
The success of this partnership has laid the foundation for ongoing work between Small Giants and PRI, as they continue to collaborate on marketing initiatives for additional properties.
