Brand Development & Brand Management
Small Giants team members are involved in more than 20 industry associations to stay ahead and informed on current industry topics and trends.
“Your brand is the single most important investment you can make in your business.”
– Steve Forbes, publisher
Often disregarded as simply a company logo, attention to Branding and Brand Management can be overlooked. Your company brand is more than a logomark; it is the voice, tone, imagery, and reputation. Branding is a long-game relationship with your clients and prospects. So, let’s make sure to tell your authentic story!
Small Giants’ Brand Journey process deep dives into what makes your business unique, discovering your brand personality. Our creative strategists guide you through the process, resulting in the messaging tone, direction, and brand personas.
From here, the visual representation of the brand comes to life. Small Giants’ designers develop your brandmark, business systems, and graphic elements – all summarized in a cohesive standards and style guide.
Strategic planning provides the foundation for reaching business goals. This critical step aligns measurable actions with your long-term vision. Small Giants’ team brings their AEC/CRE experience to help businesses build strategies and execute marketing initiatives.
Brand
Journey
The deep dive discovery.
Brand Vehicles
Implement the brand into business systems, collateral, environmental designs, ad campaigns.
Visual Brand Development
Creating the brandmark and supporting graphic elements.