As leaders and advocates of the AEC and CRE industry, Small Giants is very proud to launch a website to unify our peers, where users can connect, stay informed, and receive resources to vital pieces of industry news and updates during the COVID-19 pandemic. The Small Giants Team collaborated across all departments to create a […]
Small Giants Launches AECRE Connect Read More »
Branding is not simply your tagline or logo, but lives out in every aspect of your company from colors to core values. If you want your brand to make a real, lasting connection with clients and prospects, tell stories instead of pushing generic content. This approach to content creation gives your brand heart and allows
Where Does Your Brand Live? Read More »
You may be familiar with .JPG and .PDF, but do you understand what designers are talking about when they start referring to other digital file formats such as .EPS or .SVG? A file can be identified by its extension, such as [filename].PDF. Our Small Giants Creative Team wants to ensure you are comfortable talking with
Your CRE Design Print File Guide Read More »
Brand standards are crucial for every company from small mom and pop shops to large corporations. A guide helps internal personnel, consultants and vendors know how to properly use the company’s logo, colors and style. A brand standards guide can be as simple or elaborate as a company needs. The bare minimum should include the logo and
Why CRE, A/E/C Companies Should Have Brand Standards Read More »
Recent requests for logo redesigns are really driving home that branding and marketing materials in the commercial real estate industry are helping firms stay competitive. To remain relevant in the construction, architecture and engineering landscape, firms are opting to modernize and evolve rather than fall behind. Refreshing a logo doesn’t mean losing sight of the
Is It Time For A Logo Redesign? Read More »
Small Giants recently launched a refreshed website. During the process, we decided as a group that commonly used stock images and photos that did not align with our new brand would not be considered. The Small Giants visual team led efforts in developing a personalized catalog of stock photography – a batch of images that
Stock Photography For A/E/C, CRE Websites Read More »
There is no right or wrong answer when it comes to whether companies should have headshots taken inside or outside. Each environment creates distinct tones, so it really comes down to the firm’s brand and personal preference. Indoor headshots often result in well-lit images that make a formal statement, which are ideal for use on
Should You Take Your Headshots Inside or Outside? Read More »
Icons have been around since Egyptians used hieroglyphs – they’re prevalence is not astounding because, as many visual learners and studies will tell you, images and illustrations are often the best ways to communicate simple or complex information. When used to replace and enhance messaging, we have found icons to be much more compelling in
Supplementing Your A/E/C, CRE Brand With Icon Families Read More »
Logos can come in many shapes and sizes and will be chosen for many different reasons: “It’s my favorite color! My mom liked this one best. This is the only thing our committee could come close to agreeing on. It’s so NOW and trendy! This is totally my style.” There are tons of ways to
5 Questions To Ask When Choosing Your Logo Read More »
